Marketing policy of company
At Simcoe Distillery Limited, we have developed an impressive marketing policy that aligns with our prestigious brand, Toronto No 1, and its range of exceptional products, including rare reserve Canadian whisky, premium Canadian original rum, premium Canadian brandy, premium Canadian gin, and premium vodka. Our marketing strategy encompasses the essential elements of product, price, placement, and promotion, ensuring that we cater to the needs of our customers while considering their economic requirements.
Product: We take great pride in our product range, and our marketing policy reflects the meticulous attention to detail we put into crafting each one. Our products are packaged in high-quality materials with aesthetically pleasing designs, creating an impressive and visually appealing presentation. Utilizing quality aged malt spirits, our products are carefully blended to perfection, resulting in a superior taste and flavor profile.
Price: Understanding the economic landscape and the affordability of our customers, we have strategically determined our pricing. Our prices are competitive and affordable while maintaining the exceptional quality that our products represent. We ensure that our prices reflect the value and pride we take in our offerings.
Placement: Our distribution policy is designed to ensure optimal placement of our products both within Canada and globally. We have carefully selected distribution channels that align with our brand image and effectively reach our target audience. By prioritizing the placement of our products, we guarantee accessibility and availability to our customers.
Promotion: Recognizing the importance of customer engagement, we have developed a comprehensive promotion strategy. We actively participate in sponsorships of events, engage in digital marketing, media marketing, and point-of-sale marketing to connect with our customers. As part of our promotional efforts, we offer company promotional items such as catalogs, gift items, sports promotions caps, t-shirts, and more. We have created well-designed schemes for distribution that enhance our brand visibility and customer interaction.
At Simcoe Distillery Limited, our marketing policy is designed to showcase the exceptional quality and value of our Toronto No 1 brand and its range of products. We ensure that our marketing efforts encompass all aspects of the marketing mix, providing an impressive and comprehensive approach to product, price, placement, and promotion. By adhering to this policy, we strive to create a strong brand presence, engage our customers effectively, and drive the success of our products in the Canadian and global markets.